Born in October 2016, influenced and driven by the cultures of ‘Mods’ and ‘Casuals’ of the past and present.
Sub-cultures steeped in music, fashion and individuality that were envied by everyone that wasn’t ‘part of the scene’. Moduals started pulling together the vision of bringing together not only such influences cultures but to integrate them into a new modern environment, in essence, trying to cater for the ‘Modern Casuals’.
Our humble beginnings started in a local iconic bike shop, where as youths we strived to own our first racing bike. This felt a good place to start, initially.
It was important from the offset that Moduals would be seen as a store with values. With it’s unique approach to customer service and our niche products. Where we have learnt from the past and treating our customers with the respect they deserve. We like to see ourselves as having our own culture and ideologies that are built on trust and loyalty.